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increase product successes
Create product experiences that resonate with your users. It's not what you think would be cool to make, it's what fulfills your users unmet needs that counts. Your opinion, while interesting, is irrelevant. Quantifiable user input wins over every time.
If you know your users, as well as potential users and have spent time developing buyer personas then you will have a better idea of how to build products that help them get their jobs done and to achieve their desired outcomes.
Having everyone on your development organization involved in knowing users and their unmet needs is the first step. Quantifying this knowledge is the next important task. Hard facts and numbers should go before personal opinions and experience.
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