The customer is always right. Love your customers. The customer knows best.

We've all heard these old sayings. And to some extent they are right. Consumers vote with their wallets. They know what they want when they see it. The problem is when it comes to user input in the product development process the results are less than impressive.

Homer Simpson's long lost brother found that out the hard way in the Simpson's episode "Oh Brother, Where Art Thou?". Herb the owner of Powell Motors goes bankrupt when he asks Homer to help design his very own dream car.