sharkGeist

 
  • Increase font size
  • Default font size
  • Decrease font size
home blog tags voice of the customer

sharkThink: rethinking product value development. Stay sharp, keep thinking!

Product value development starts by understanding the jobs your customers are trying to accomplish with your products. Helping users with these outcomes is the benchmark for concept innovative.

Tag >> voice of the customer
Nov 11
2008

silencing the voice of the customer

Posted by John Landerholm in voice of the customerinnovationdesign

John Landerholm

The customer cant always know what is bestThe customer is always right. Love your customers. The customer knows best.

We've all heard these old sayings. And to some extent they are right. Consumers vote with their wallets. They know what they want when they see it. The problem is when it comes to user input in the product development process the results are less than impressive.

Homer Simpson's long lost brother found that out the hard way in the Simpson's episode "Oh Brother, Where Art Thou?". Herb the owner of Powell Motors goes bankrupt when he asks Homer to help design his very own dream car.

tags


By investigating the jobs users are trying to get done with your products, we can develop a system of verifiable and actionable outcomes. Success is measured by the degree in which we help users achieve these intended outcomes. You can't ask a user about a product that doesn't exist. You can ask them about the jobs they need to get done. Which makes more sense?