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sharkThink: rethinking product value development. Stay sharp, keep thinking!

Product value development starts by understanding the jobs your customers are trying to accomplish with your products. Helping users with these outcomes is the benchmark for concept innovative.

Tag >> super heroes
Aug 10
2008

why is Superman so underrated?

Posted by John Landerholm in super heroesgadgets

John Landerholm

I can fly, what would I do with a drivers license?"Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound." 

These famous words preceded every episode of the Adventures of Superman TV series. I grew up with these words and in my opinion they comprise the most remarkable of all superhero CV's. Yet, despite his super résumé, Superman is the most underrated superhero today.

Back in the middle of last century he was my favorite hero. Superman was my not my only TV hero. The Lone Ranger, Davie Crockett and Zorro were also heroes of mine but Superman was different, Superman was a superhero.  Bullets ricochet off of his chest, he could fly and he had x-ray vision. Jeez, x-ray vision! What Superhero has x-ray vision? (What grownup says Jeez?)

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By investigating the jobs users are trying to get done with your products, we can develop a system of verifiable and actionable outcomes. Success is measured by the degree in which we help users achieve these intended outcomes. You can't ask a user about a product that doesn't exist. You can ask them about the jobs they need to get done. Which makes more sense?