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sharkThink: rethinking product value development. Stay sharp, keep thinking!

Product value development starts by understanding the jobs your customers are trying to accomplish with your products. Helping users with these outcomes is the benchmark for concept innovative.

Tag >> recycling
May 20
2008

is recycling good design?

Posted by John Landerholm in recyclingenvironmentecologydesign

John Landerholm

40% of all trash ends up in a landfillI saw an episode of "Penn & Tellers BULLSHIT" last night. The show was about the truths and myths of recycling. Is recycling a benefit to the environment and does it save natural resources?

Which ever view you take, one interesting fact popped up: 40% of all of the recycled trash ends up in a landfill site anyways.It turns out that aluminum cans were the only thing that is being recycled at a profit. It simply costs more to recycle paper products than what you can buy wood which was grown on a tree farm for just this purpose.

Using trees as a renewable resource is not only a better bargain it also saves the environment from the chemicals necessary to bleach and process recycled paper. Other recycled products cost more to transport, sort and reprocess than they ever will fetch on the market.

Jul 14
2007

1 billion camera telephones

Posted by John Landerholm in recyclingenvironmentdesign

John Landerholm

Yes that's right, 500 million camera phones sold in 2006 By the end of 2007 there will be 1 billion camera phones in existance. The sale of mobile phones with a camera have skyrocketed from 3 million in 2001 to 500 million sold in 2006. In 2006 there were sold 1 billion mobile telephones worldwide, half of which were camera phones.

Lets take a moment to grasp this: It took Casio 30 years to sell 1 billion calculators. I don't even think McDonalds sold a billion hamburgers that fast!

 

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Everyone's talking about the "i" word: innovation. "We need more innovation" it's being said over and over. It starts to get a little bit repetitive. Of course we have be innovative to survive, but thats like saying we have to look both ways before we cross the street. What we really should be focusing on is increasing product value for users. You heard it here first.