sharkThink: rethinking product value development. Stay sharp, keep thinking!
Product value development starts by understanding the jobs your customers are trying to accomplish with your products. Helping users with these outcomes is the benchmark for concept innovative.
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Disney Imagineer Joe Rohde had a great idea for designing an animal based theme park but he was having difficulty persuading Disney top management. Objections evaporated when he brought a 400-pound Bengal tiger to the next meeting! Animal Kingdom was born. |