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sharkThink: rethinking product value development. Stay sharp, keep thinking!

Product value development starts by understanding the jobs your customers are trying to accomplish with your products. Helping users with these outcomes is the benchmark for concept innovative.

Tag >> ideas
Oct 31
2008

ideas that spread, win

Posted by John Landerholm in ideasadvertising

John Landerholm

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Seth Godin explains with 4 easy words how to succeed.

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sharkgeist: stay fresh, keep moving

For a company to innovate, it must create products and services that help consumers perform a job faster, better, more conveniently, and/or less expensively than before. To do this, companies must know what outcomes customers are trying to achieve and design the products and features that will best satisfy the outcomes that are currently underserved.