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sharkThink: rethinking product value development. Stay sharp, keep thinking!

Product value development starts by understanding the jobs your customers are trying to accomplish with your products. Helping users with these outcomes is the benchmark for concept innovative.

Tag >> gadgets
Aug 10
2008

why is Superman so underrated?

Posted by John Landerholm in super heroesgadgets

John Landerholm

I can fly, what would I do with a drivers license?"Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound." 

These famous words preceded every episode of the Adventures of Superman TV series. I grew up with these words and in my opinion they comprise the most remarkable of all superhero CV's. Yet, despite his super résumé, Superman is the most underrated superhero today.

Back in the middle of last century he was my favorite hero. Superman was my not my only TV hero. The Lone Ranger, Davie Crockett and Zorro were also heroes of mine but Superman was different, Superman was a superhero.  Bullets ricochet off of his chest, he could fly and he had x-ray vision. Jeez, x-ray vision! What Superhero has x-ray vision? (What grownup says Jeez?)

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Everyone's talking about the "i" word: innovation. "We need more innovation" it's being said over and over. It starts to get a little bit repetitive. Of course we have be innovative to survive, but thats like saying we have to look both ways before we cross the street. What we really should be focusing on is increasing product value for users. You heard it here first.