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sharkThink: rethinking product value development. Stay sharp, keep thinking!

Product value development starts by understanding the jobs your customers are trying to accomplish with your products. Helping users with these outcomes is the benchmark for concept innovative.

Tag >> environment
May 20
2008

is recycling good design?

Posted by John Landerholm in recyclingenvironmentecologydesign

John Landerholm

40% of all trash ends up in a landfillI saw an episode of "Penn & Tellers BULLSHIT" last night. The show was about the truths and myths of recycling. Is recycling a benefit to the environment and does it save natural resources?

Which ever view you take, one interesting fact popped up: 40% of all of the recycled trash ends up in a landfill site anyways.It turns out that aluminum cans were the only thing that is being recycled at a profit. It simply costs more to recycle paper products than what you can buy wood which was grown on a tree farm for just this purpose.

Using trees as a renewable resource is not only a better bargain it also saves the environment from the chemicals necessary to bleach and process recycled paper. Other recycled products cost more to transport, sort and reprocess than they ever will fetch on the market.

Sep 03
2007

how to save the wind

Posted by John Landerholm in innovationenvironmentdesign

John Landerholm

saving up to 20 weeks of energy undergroundOne of the biggest drawbacks with electricity produced by windmills is that the price per Kw falls the harder and longer the wind blows. Since there is no way to regulate the output from windmills it would be nice to be able to somehow store the energy until prices are high enough.

This is an interesting design challenge as well as a huge business opportunity.

The price the electrical utilities pay per kW of electricity from windmills fluctuates considerably minute by minute. During peak loads the prices are higher, at night time the prices are lower. Power stations conserve energy by turning production down at night, (un)fortunately nobody can increase or decrease the wind to regulate the output of windmills. The consequence is that windmills sell a large portion of their output at very cheap rates.

Jul 14
2007

1 billion camera telephones

Posted by John Landerholm in recyclingenvironmentdesign

John Landerholm

Yes that's right, 500 million camera phones sold in 2006 By the end of 2007 there will be 1 billion camera phones in existance. The sale of mobile phones with a camera have skyrocketed from 3 million in 2001 to 500 million sold in 2006. In 2006 there were sold 1 billion mobile telephones worldwide, half of which were camera phones.

Lets take a moment to grasp this: It took Casio 30 years to sell 1 billion calculators. I don't even think McDonalds sold a billion hamburgers that fast!

 

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sharkgeist: stay fresh, keep moving

Disney Imagineer Joe Rohde had a great idea for designing an animal based theme park but he was having difficulty persuading Disney top management. Objections evaporated when he brought a 400-pound Bengal tiger to the next meeting! Animal Kingdom was born.