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sharkThink: rethinking product value development. Stay sharp, keep thinking!

Product value development starts by understanding the jobs your customers are trying to accomplish with your products. Helping users with these outcomes is the benchmark for concept innovative.

Tag >> Apple
May 28
2007

Steve Jobs feeling good about himself

Posted by John Landerholm in software, Microsoft, Apple
John Landerholm

Steve Jobs feeling good about himself. He just dissed Msoft in public.Just saw a video of Walt Mossberg interviewing Steve Jobs. When asked how many copies of iTunes Apple has distributed he coyly hinted that it was at least 3 x the amount of iPods they have sold. That means at least 300 million copies.

Mossberg, the shrewd analyst he is, sayed quickly that 300 million copies would make Apple one of the major software developers for the Windows platform.

 

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By investigating the jobs users are trying to get done with your products, we can develop a system of verifiable and actionable outcomes. Success is measured by the degree in which we help users achieve these intended outcomes. You can't ask a user about a product that doesn't exist. You can ask them about the jobs they need to get done. Which makes more sense?