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sharkThink: rethinking product value development. Stay sharp, keep thinking!

Product value development starts by understanding the jobs your customers are trying to accomplish with your products. Helping users with these outcomes is the benchmark for concept innovative.

May 20
2008

is recycling good design?

Posted by John Landerholm in recyclingenvironmentecologydesign

John Landerholm

40% of all trash ends up in a landfillI saw an episode of "Penn & Tellers BULLSHIT" last night. The show was about the truths and myths of recycling. Is recycling a benefit to the environment and does it save natural resources?

Which ever view you take, one interesting fact popped up: 40% of all of the recycled trash ends up in a landfill site anyways.It turns out that aluminum cans were the only thing that is being recycled at a profit. It simply costs more to recycle paper products than what you can buy wood which was grown on a tree farm for just this purpose.

Using trees as a renewable resource is not only a better bargain it also saves the environment from the chemicals necessary to bleach and process recycled paper. Other recycled products cost more to transport, sort and reprocess than they ever will fetch on the market.

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sharkgeist: stay fresh, keep moving

For a company to innovate, it must create products and services that help consumers perform a job faster, better, more conveniently, and/or less expensively than before. To do this, companies must know what outcomes customers are trying to achieve and design the products and features that will best satisfy the outcomes that are currently underserved.