While re-reading a portion of "Competing for the Future" by Hamel & Prahalad, I ran across this sentence: "A company surrenders tomorrow's businesses when it gets better without getting different".

This has been on of the fundamental themes of my working life: keeping a firm grip on improving what we know how to do, while still being open and adventurous enough to do things completely different in and for the future. 

Whether we think about it on a daily basis or not, getting different is the ultimate goal we strive to achieve for clients. Going beyond helping them to be better to helping them become different.