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sharkThink: rethinking product value development. Stay sharp, keep thinking!

Product value development starts by understanding the jobs your customers are trying to accomplish with your products. Helping users with these outcomes is the benchmark for concept innovative.

Jul 14
2007

1 billion camera telephones

Posted by John Landerholm in recyclingenvironmentdesign

John Landerholm

Yes that's right, 500 million camera phones sold in 2006 By the end of 2007 there will be 1 billion camera phones in existance. The sale of mobile phones with a camera have skyrocketed from 3 million in 2001 to 500 million sold in 2006. In 2006 there were sold 1 billion mobile telephones worldwide, half of which were camera phones.

Lets take a moment to grasp this: It took Casio 30 years to sell 1 billion calculators. I don't even think McDonalds sold a billion hamburgers that fast!

 

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sharkgeist: stay fresh, keep moving

For a company to innovate, it must create products and services that help consumers perform a job faster, better, more conveniently, and/or less expensively than before. To do this, companies must know what outcomes customers are trying to achieve and design the products and features that will best satisfy the outcomes that are currently underserved.