about us
Why does a successful industrial design company get interested in product value development? Why do they concern themselves with jobs and outcomes. What are groks and user profiles. Is segmenting just something for the marketing crowd? Are they nuts when they think that product design and marketing should be sending the same message?It started with an question
The idea behind sharkGeist can be summed up with a simple question: How do we insure that we are designing and developing the right products? How do we get the right ideas and how can convert them into successful products?
The answer for us is based on value. In our world of product design and development, this means more specifically, product value. This value has to translate into experiences and features that customers value. The most important way to ensure products and experiences that customers value is to carefully choose the products that get developed.
